Planning a launch👀👀?! this one’s for you!
Launching is what helped build my business. (The commitment and consistency of it)
The visibility, momentum, touch-points and trust that it has built with my community over the years is why I am where I am today.
Launching is just as much about strategy as it is about energy and passion.
And overtime you’ll find the launch strategy that feels SOO good to you. (And your community!)
One thing I’ll say is: do NOT try and “copy” someone’s launch strategy that you see online.
You’re only seeing the front facing part, and you need to audit your audience, brand, awareness, offer (and more) before you can expect multi 5 and even 6 figure launches.🤩
And launch strategies will change as you scale your business.🥰🥂
Keep reading for some strategies I use for launching 💕
1. PROVIDE VALUE, BUILD COMMUNITY + BRAND TRUST FIRST.
Warm up your audience before launching - they need to trust YOU, your brand, and WHY they need your offer.
Show leadership [embody what you are preaching], your brand values, share your knowledge and be consistent.
2. TEASE THE OFFER + SELL BEHIND THE SCENES FIRST.
Tease that something is coming on your stories that will help them with XYZ! Tell your community how to buy from youbefore you even take the announcement live!
Use your close friends list, email list, or those who bought from you in the past and invite them to GET IN EARLY with a SPECIAL bonus just for them! This promotes repeat and loyal clients, and helps build hype before even announcing to the public!
3. PRE LAUNCH BONUSES + HYPE
Make it a PARTY!!
Share your excitement for the offer, use your energy to sell!
For those in your community who are fast action takers - provide them a bonus to join in on the PARTY early, and welcome everyone that is joining with CONGRATS on their big move!
Check out how I launch monthly on my Instagram Stories @yourbizcoachdemi